Restaurant Social Media Index: how restaurants prevail in social media, digital content, and brand development.

About the RSMI
The Restaurant Social Media Index is the quantitative tracking effort of more than 4,798 restaurant brands. More than 42 million U.S. consumers, thousands of keywords, menu items, and restaurant terms have been indexed over the past two years.

Not only does the RSMI analyze the restaurant industry’s social footprints, but it also scrapes engagement credentials that drive the growth of Facebook, Twitter, Foursquare, Google+, and YouTube. We dive deeply into every crevice of social media, which includes response to brand content, diligent tracking of consumer engagement and influence, brand actions, and overall reach of the brand.

The RSMI, powered by complex, multifaceted mathematical principles, serves up several third-party result indexes and is then applied to the DigitalCoCo Social Insights algorithm. This allows for a way to identify top brands in the metric. Additionally, it levels the playing field for emerging restaurants, as the index does not simply tally numbers of followers or fans. The RSMI is built on an entirely new methodology that is surrounded by several trusted data sources that drive the social web.