Keeping It Casual: The Casual Dining Social 100
The Casual Dining Social 100 Report lays out the Top 10 Brands with the “Best Food Sentiment.” Sentiment is broken down into three categories that resolve against tens of thousands of key words based on service, food and overall brand experience. The score is then averaged for an overall sentiment.

McDonald's takes No. 1 spot in 4Q Restaurant Social Media Index
McDonald’s jumped ahead of Starbucks to the top spot in the fourth-quarter Restaurant Social Media Index, marking the first time another brand has held the No. 1 position during all six consecutive quarters of the ranking.

Which Are The Most Social Brands In Hospitality?
Which brands in the hospitality industry are the most social? The table below sets out the top ten from the Q4 2012 results of DigitalCoCo‘s restaurant social media index (RSMI) and shows McDonald’s edging Starbucks, followed closely by Wendy.

McDonald's Tops Starbucks In Social Status
Starbucks has lost its status as the most social company in the restaurant business, giving way to McDonald’s. How did McDonald’s pull it off?

Starbucks Loses Reputation and McDonald's Gains, In Most Social Charts
The measurement of hospitality’s most social most social brands is undertaken by DigitalCoCo, an independent Florida-based social analytics company, specialized in tracking the restaurant business.

Taco Bell, Subway Score Big With Super Bowl Ads
According to a study from DigitalCoco, a social media strategy firm focused on the hospitality industry, Taco Bell and Subway kept pace with traditional Super Bowl advertisers in the soda and packaged-food industries. The firm monitored the interactions advertising brands received on their Facebook and Twitter pages during the Super Bowl, categorized them as positive, negative and neutral, and tabulated them into a sentiment score on a 1,000-basis-point scale.

The Chipotle Effect - Better Than An Organic Hoodie
The Chipotle Effect by Paul Barron, founder of FastCasual.com, a must read for restauranteurs, is a great resource for any business. But the real value in The Chipotle Effect is what Barron has hidden subtly under the surface, which is the changing dynamic between consumer and restaurant.

Restaurant Mobile Social Consumer Trends #MoSoCo - Dec 2012
DigitalCoCo has recently extracted data from its Restaurant Social Media Index (RSMI) to delve further into who today’s Mobile Social Consumer is, and how this group is engaging with — and affecting — the restaurant and hospitality industry.

How fast-casual chains are changing the way America eats - Nov 2012
“Fast Casual Nation” aims to provide everyone — whether a restaurateur, chef, industry insider or foodie — with a hearty serving of up-and-coming trends, insights and behind-the-scenes videos of this fast-moving industry.

Fast Casual Social 100 Report And The New Age Consumer
The $27 billion Fast Casual segment of the $632 billion restaurant industry grew at an astonishing 20.8% in 2011 over 2010, confirming that there is no slowdown in the appeal of Fast Casual to a broad range of consumers. Successful brands know they have to keep their fingers on the pulse of the Fast Casual customer’s needs, wants, and choices.

Starbucks Is 'Best Loved' Food Brand On Social Media
Who do you love? On social media, the answer seems to be Starbucks. The ubiquitous coffee house chain is the "most loved" of 3,400 food and restaurant brands, according to an analysis of social media sentiment in the first half of 2012 conducted by Digital CoCo, a marketing agency.

Paul Barron makes Forbes Top 50 - Only restaurant innovator on the list - Jan 2012
Ranked number 15 in the Top Social Power Influencers Barron continues to show why his style of change adoption, science and strategy is the key to the next era of the restaurant business.

Paul Barron founder at DigitalCoCo selected as Food & Beverage Allstar The 16th Annual Americas Food and Beverage Show & Conference is proud to announce it’s first-ever class of Food & Beverage All-Stars. Each week we will feature new all-stars and experts from the food and beverage industry in Florida, the Caribbean and around the globe.

DigitalCoCo releases the Q1 2012 Top 100 Restaurant Social Media Index (RSMI) - July 2012 DigitalCoCo the innovator of the RSMI a platform developed for tracking industry trends as it relates to brands, consumers and their interaction in social media continues its development of the power platform.

DigitalCoCo TV set to launch new Fast Casual Nation documentary May 2012 Paul Barron longtime Fast Casual industry innovator, founder of Fastcasual.com and creator of various fast casual industry events and think tanks is embarking on a new project to propel the fast casual restaruant segment even further with the creation of a new documentary featuring more than 30 concepts from all of the globe. Fast Casual Nation - change the way America eats.

DigitalCoCo TV launches new Digital & Social Media show for restaurant and hospitality - June 2012 Turn & Burn a popular restaurant term for get it don't fast and correct is the mantra for this new video series from DigtialCoCo. Founder Paul Barron states this is just the beginning of a whole new way to inform and connect with the restaurant and hospitality industry. Other shows planned for the fall of 2012 are Foodie Geek TV and Table 42.

DigitalCoCo and Technomic partner with the National Restaurant Association to create new Fast Casual Trends & Directions Conference. - June 2012 As a new direction for Fast Casual, Paul Barron and Darren Tristano partner to create a new model of conference for Fast Casual restaurant executives and have partnered with the NRA to extend the conference to the NRA show in 2012.

The National Restaurant Association (NRA) today announced that it has partnered with DigitalCoco on social media analysis solutions. The NRA has selected DigitalCoCo as the premier partner for social media solutions for it's members to include social media management, audience development and social analytics for the more than 40,000 members of the National Restaurant Association. July 2012

How Paul Barron's book the Chipotle Effect is the new road map to restaurant success. March 2012 This book is the new hand book for the digital restaurant operator and a guide on understanding the new restaurant consumer.

DigitalCoCo creates new Social Insights around the National Restaurant Association Show in Chicago 2012 Over five days the eleven man team from DgitalCoco defended on Chicago to track the more than 50,000 attendees and their overall impact on the National Restaurant Association show in Chicago.

FCSI The Americas 2012 Trendsetter Award, Paul Barron, who is credited with coining the term fast casual to define the fast-growing restaurant sector and is also known as founder of fastcasual.com and QSRweb.com, received the Trendsetter Award. Barron was recently listed on the Forbes Top 50 Power Influencers in Social Media for 2012, and authored the Chipotle Effect, a book on the American social restaurant consumer that helps explain how leading restaurants understand today’s customers. - Feb 2012

DigitalCoCo reaches largest social consumer index for the restaurant industry with more than 30 Million U.S. consumers in the RSMI. - Feb 2012 As the leading company tracking consumer actions in the restaurant and hospitality, DigitalCoCo hits a major milestone in reaching more than 30 million U.S. consumers in its Restaurant Social Media Index, RSMI. Founder Paul Barron states this index will hit 70-100 Million by 2015.

DigitalCoCo launches the Restaurant Social Media Index - May 2011 DigitalCoCo the brainchild of restaurant innovator Paul Barron founder of Fastcasual.com has announced the creation of the RSMI. Barron stated this has been three years in the making and with our new Social Insights proprietary technology we are set to change the way restaurants interact with guests over the next decade.

DigitalCoCo and People Report partner to create new Digital Brand Camp Conference - Jan 2011 Merging HR, Operations and Marketing into one creative conference, Paul Barron and Joni Doolin expand on the current Summer Camp to create a new style of conference meant to bridge convergence in the restaurant industry.