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Friend Fry Zone - Product Awareness Initiative
We created the Friend Fry Zone campaign to help bring awareness to the quality of one of MOOYAHʼs favorite menu items. This well-rounded campaign, promoted both in-store and via social, reached out to both existing and new customers to share their experience with this MOOYAH fan favorite. We rapidly increased consumer product awareness, social audience and engagement, and in-store sales.
We designed in-store laminate tabletops encouraging customers to take a picture of themselves “in the Friend Fry Zone” and share it with the MOOYAH community on Facebook and Twitter. With the chance to win a prize, and the excitement of photo sharing, our Brand Analyst managed the incoming and outbound messaging to drive this awareness.
Results
- Forty percent (40%) increase in Facebook page views over prior month.
- More than two hundred (200) entries in contest.
- More than 134,000 direct impressions in one month.
- Nearly 8,000 new Facebook “Likes” directly attributed.
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