Microsite for Colleges: Pizzafusion.edu
Goal- Engage the college communities around the sustainability, eco and organic focus of the brand. Content planning, creation and distribution.
Position brand for awareness in this target market, provide selling advantage for franchising and competitive advantage as first mover in the space.
Increased inbound leads for franchising over 40% vs Q3 2010.
Use fast growth dedicated Twitter channel to develop targeted audience in universities that matched the brand principals.