Buca di Beppo

Facebook Interactive – Graduation Contest
Buca di Beppo asked us to strategize, build, and deliver a Facebook application with seven-day production timeline. The elements included a database, several graphic design elements, messaging suggestions and weekly metric reporting. We launched on April 21, 2012.

Results (One week, as of May 2, 2012)

• Over 1200 Facebook ad clicks
• Over 1100 new Facebook “Likes”
• Over 140 contest entries
• Nearly 700 Interactive “shares”
• Nearly 2400 Interactive views
• Immediate Social Reach over 200,000
• Over 90% Guest Conversion
• Nearly 60% Ad Conversion