Boudin Bakery, San Franciscoʼs oldest continuously operating business, commissioned us to develop a mobile optimized site. This site, tested on more than 2,500 mobile devices, is fully functional and to the exact standards of this icon brand. Not to mention, the work was completed in less than 60 days.
We are continuing to assist Boudin Bakery in simultaneous roles (such as Digital Brand Advisor, Social Media Management, and Service and Data scientists).
Facebook Timeline Plus Limited Time Offering
Boudin Bakery also desired to build product awareness around new sandwich offerings. We decided to capitalize this opportunity by utilizing the power of Facebookʼs new Timeline - within 10 days of Timelineʼs rollout. We designed a Facebook app, Timeline cover photo, and highlytargeted
ads. Our Brand Analyst created a social post plan and managed engagement across both Facebook and Twitter.
Results (sixty days)
- Service Engagement increased nearly 44%
- Food Occasions (in-store mentions) increased 54%
- Social Return & Referral increased 65%
- Engagement Density (“people talking about” vs total Likes) was nearly 20% compared to less than 2% for nearest competitor.
- 2,500 Geo-Checkins
- Nearly 3,300 In-Restaurant Mentions
- Nearly 6,000 Return & Refer Occasions
- Projected multi-six-figure ROI value from less-than-$10K spend on annualized basis.